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Branding ImageDrawing on over a decade of experience in the luxury and lifestyle sector, Susan Manrao has worked with hospitality’s leading brands across the luxury and lifestyle market segment in repositioning them to become relevant within their competitive landscape. Morphing them into relatable brand products with strong target demographics, innovative marketing approaches & clearly defined design direction that is applicable across global markets.

Susan Manrao most prominently has impacted the boutique hotel lifestyle market with her mantra of “Designing through Experience” which encompasses the core belief that design starts from defining an experience that exemplifies the distinct point of view defined by a company’s core values, then building the design concept around it. Susan Manrao’s unique expertise in the fields of advertising and design provide a unique lens with which to analyze and conceptualize projects that effectively distill a brand message; bridging the gap between marketing and the consumer experience.
Susan Manrao’s work currently informs the design, marketing & operations for over 148 hotels internationally.

  • W Hotels Worldwide
  • St. Regis Hotels
  • Luxury Collection Hotels
  • Waldorf Astoria
  • Waldorf Astoria Collection
  • Conrad Hotels

    SERVICES INCLUDE: Brand Competitive Set Evaluation & Repositioning, Development of Corporate Brand Immersion Tools such as Visual Vernacular Guides, Brand Books and Branded Meeting Experiences as well as Brand Identity Training Seminars. For more information please contact us at